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Personal Privacy and Data Disposal Statement (“the Statement”)

Personal Privacy and Data Disposal Statement (“the Statement”)

Hong Kong X’tals (the “HKC”) welcomes you. Your privacy is important to us. As such, we provide this Statement explaining our online information practices and the choices you can make about the way your information is collected, processed, maintained through the Site.

We understand that the privacy of our customers or visitors (“Customers”, “you” or “your”) is very important. We have developed this Statement to ensure that your privacy is protected while using our Site. We reserve the right to change it at any time, and all changes are effective upon posting with notice to you.

Owing to the global nature of the Site’s business conducted over the internet, it is practically impossible for us to comply with all applicable law / rule / regulation (and the like) as may be prescribed by individual country / region / city.  We endeavor to adopt internationally recommended “Best Practices” whilst adhering to the Personal Data (Privacy) Ordinance, laws of Hong Kong which you must agree to as the applicable law in case of dispute arising herefrom.

Your Information We Collect

Hong Kong X’tals provides you with access to rich collection of resources, which may include without limitation various tools, contents, software, forums, services through the site (collectively “Services”). In order to provide full range of services, we may ask you to create a Hong Kong X’tals Account (the “Account”) to be our customer.  In the course of these various offerings, we often seek to collect from you various forms of personal information. We may ask you to create a Personal Profile and it generally includes three sets of information :

a) Personal Data
This includes your personal data such as your name (First Name, Last Name), email address, contact phone number, contact fax no.

b) Additional Information
You may elect to include your additional information, such as your employer Company Name, address Zip Code, primary job role, shipping address.

c) Account Access Information
It consists of an account name and password of your choice, and challenge questions for recovery of password in case of your have forgotten it.

How We Use Your Information

We may use the information you provide about yourself to fulfill your requests for our Services, to respond to your inquiries about our offerings, to offer you other products or services that we believe may be of interest to you, to enforce the legal obligations that govern your use of our Sites, to identify problems, to resolve compliant, disputes and/or for the purposes for which you provided the information.

You agree that we may use Your Information to improve our marketing and promotional efforts, to analyze the web site usage, improve our content and product offerings, and customize our Site’s content, layout, and services. These uses improve our Site and may better tailor them to meet your needs.

Cookies and Historical Information

Each time you access the Site, various information is gathered automatically, such as: computer operating system platform, browser type, IP address and place of origin. We gather this information in order to administer and optimize our services for you and to diagnose problems with our services and enhance your user experience.

Your Card Details

If you pay by card online, to protect your privacy we engage highly secured industry order processing provided by third-party billing companies such as PayPal. Those companies we cooperate enjoy good reputation and reliability in the industry of its kind. With use of the third-party card processors, your card information is processed through secure server(s), and transferred internally with the protection of encryption tool available. Your customer details will not be sold or made available to anyone else and your card details are only known by our order processors.

Communications

If you send us personal correspondence, such as emails or letters, or if other Hong Kong X’tals associated company members or third parties send us correspondence about your activities or postings on the Site, we may collect such information that is accessed only by authorized Hong Kong X’tals personnel.

Our Disclosure and/or Shared Use of Your Information

Under no circumstance Hong Kong X’tals sells or transfers for monetary gain your Information to any unrelated third party without your permission, but we may disclose Your Information to affiliates or unaffiliated third parties if we believe in good faith that such disclosure is necessary: (a) to comply with the law or in response to a subpoena, court order, government administrative request or other due process; (b) to protect the interests, rights, safety, or property of Hong Kong X’tals or others; (c) to enforce any Terms of use of Hong Kong X’tals Site; (d) to provide you with the services or products requested by you, and to perform other activities related to such services and products, including invoicing and collection; (e) to provide you with information, special offers, or promotions from Hong Kong X’tals to which you consented.

Further use and/or disclosure of Your Information by third parties is not the responsibility of Hong Kong X’tals. Rather, such use and/or disclosure is governed by those parties’ policies.

Updating Your Information

If you want to update or correct inaccuracies in your information, you can login to your account and modify it any time on your own initiative. In the unlikely event of certain information items you do not manage to update through our system, please contact our Customer Service Department for assistance.

Deleting your Account

You can request such deletion through email to our Customer Service Department.  When an account is deleted, majority of the related information is permanently deleted from our system.  It typically takes about 15 days to conduct the process, but some information may retain in backup copies and logs for up to some 3 months.  You should only delete your account if you are sure you never want to reactivate it.

Eventually your certain basic information associated with your account may be retained for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect debts owing, enforce or defend our terms and conditions, take actions we deem necessary to protect the integrity of the site or other users, or take any actions permitted by law.

Please note that if certain information has been provided to third parties as described in this Statement, retention / disposal of those information are beyond our control and will be subject to those third party policies.

Technical and/or Operational Security

We respect and recognize that personal data are vulnerable to security breach which, if taken place, may cause annoyance or even damages to you (conversely, our business reputation), thus we take reasonably practical measures to protect your personal data.  However, given the realistic limitations (eg costs / timely delivery of security measures) and rapid revolution of technology, there is always the risk of such breach in which event we cannot be held liable.

Hong Kong X’tals has security measures in place to protect and prevent the loss, misuse, and alteration of the information under our control. We use industry standard efforts to safeguard the confidentiality of your personal identity information such as encryption tools, secure server and firewall. While “absolutely fail-safe security” does not exist, our technical experts work hard to ensure your secure use of our services.

Cross-border Transfer of Personal Information

Some of the uses and disclosures mentioned in this Statement may involve the transfer of Your Information to various areas around the globe that may have levels of privacy protection different from that of your residence country. By submitting Your Information via any Hong Kong X’tals Site, you consent to such cross-border transfers notwithstanding the restrictions imposed by applicable law / rule / regulation to the contrary.

Your Agreement to This Statement

By using this Site, you understand that this Statement applies solely to information collected by HKC, and you agree to the collection, process, retention and disposal of Your Information by HKC as outlined herein.

This Personal Privacy and Data Disposal Statement was last updated: 5th September, 2013